Trying to promote your brand in China, the world’s second largest luxury market? Most labels instinctively turn to ads – print, outdoor, TV, online, mobile or radio. But a new study points to a more powerful tool: promoting corporate social responsibility. More than two-thirds of Chinese consumers said a luxury brand’s CSR would affect their decision to purchase decision, according to a new report.
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Foreign luxury companies take note: Chinese consumers favour CSR
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